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一文搞懂 Youtube 的 RPM 和 CPM 和對應的變現策略

影片變現(Monetization)是主宰了 Youtube 創作者能否持續進行創作事業的關鍵之一。談到Youtube的影片變現時,往往都牽涉到兩個名詞:RPM 和 CPM。

很多網絡創作者常常被這兩個術語弄得滿頭問號,今天我們就和大家一起探討和釐清這兩個名詞,特別是這兩個名詞在Youtube平台上的原理,並探討提升變現能力的策略。

開始經營Youtube頻道之前的4個策略思考(一)

所有人都可以很容易地建立和經營一個 Youtube 頻道,但這並不代表成功運營一個 Youtube 頻道的難度就降低了。相反,由於大量創作者的加入, 一個頻道要脫穎而出變得越來越困難。

其中一個主宰頻道成敗的關鍵是前期的策略規劃。很多創作者往往就忽略了這部分的思考,結果白忙幾個月之後,灰心離場。

我們分兩期文章,向大家好好闡述這些策略應該包含那些思考點。

Passion for fashion turned into a freelance career

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港樓投資價值大降

香港樓市擁有不死的特性,但是筆者開始認為投資價值大降,未來五年面對太多不利因素,利率方面,由於銀行結餘資金充足,暫時不會加息,而且HIBOR按揭有鎖息,只要通過壓力測試,正常辛苦點,也會供得起,只不過是新買家要承受更高息率,需求會減弱,但只要自住便沒有大問題。 移民潮谷高二手供應 另一個需求下降,來自移民增加,已經有三十幾萬人口在BNO Visa出現之後流出香港,點都唔可以話低,參考1997前的移民潮,每年都有一定數量的人搬走,早期可能快,中段放慢,直至1997年又再次加快,今次BNO移民沒有一個限期,但是大部份人心中可能在五年內起行,這段時間的二手樓供應相信會增加。 每年都有一定數量的人搬走 最後一個因素,是新特首上任,增加樓市供應,題目講了很多年,每個特首參選者都講,亦到最後大家生活如常,但是今屆政府棄用AO,改為紀律部隊,相信主要是服從,假如以結果為本,令樓市供應增加,雖然主要為公營房屋,但亦會減低私樓的需求,綜合上面三個因素,香港樓市要複製過去20年的升幅,非常唔容易,筆者建議自用之外,投資注碼應該降低。 題目講了很多年 令樓市供應增加,雖然主要為公營房屋,但亦會減低私樓的需求,綜合上面三個因素,香港樓市要複製過去20年的升幅,非常唔容易,筆者建議自用之外,投資注碼應該降低。 Insta Fashion 由於內地通關無期,香港逼於外資壓力,宣佈解封海外飛來香港航班,同時對市面進行解封,香港雖然沒有真正封城,但是長期限制各類經濟及休閑活動,已經超過一個季度,對心理的影響極大,難怪越來越多人會移民。

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發現新頻道

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港樓投資價值大降

香港樓市擁有不死的特性,但是筆者開始認為投資價值大降,未來五年面對太多不利因素,利率方面,由於銀行結餘資金充足,暫時不會加息,而且HIBOR按揭有鎖息,只要通過壓力測試,正常辛苦點,也會供得起,只不過是新買家要承受更高息率,需求會減弱,但只要自住便沒有大問題。 移民潮谷高二手供應 另一個需求下降,來自移民增加,已經有三十幾萬人口在BNO Visa出現之後流出香港,點都唔可以話低,參考1997前的移民潮,每年都有一定數量的人搬走,早期可能快,中段放慢,直至1997年又再次加快,今次BNO移民沒有一個限期,但是大部份人心中可能在五年內起行,這段時間的二手樓供應相信會增加。 每年都有一定數量的人搬走 最後一個因素,是新特首上任,增加樓市供應,題目講了很多年,每個特首參選者都講,亦到最後大家生活如常,但是今屆政府棄用AO,改為紀律部隊,相信主要是服從,假如以結果為本,令樓市供應增加,雖然主要為公營房屋,但亦會減低私樓的需求,綜合上面三個因素,香港樓市要複製過去20年的升幅,非常唔容易,筆者建議自用之外,投資注碼應該降低。 題目講了很多年 令樓市供應增加,雖然主要為公營房屋,但亦會減低私樓的需求,綜合上面三個因素,香港樓市要複製過去20年的升幅,非常唔容易,筆者建議自用之外,投資注碼應該降低。 Insta Fashion 由於內地通關無期,香港逼於外資壓力,宣佈解封海外飛來香港航班,同時對市面進行解封,香港雖然沒有真正封城,但是長期限制各類經濟及休閑活動,已經超過一個季度,對心理的影響極大,難怪越來越多人會移民。

一文搞懂 Youtube 的 RPM 和 CPM 和對應的變現策略

影片變現(Monetization)是主宰了 Youtube 創作者能否持續進行創作事業的關鍵之一。談到Youtube的影片變現時,往往都牽涉到兩個名詞:RPM 和 CPM。

很多網絡創作者常常被這兩個術語弄得滿頭問號,今天我們就和大家一起探討和釐清這兩個名詞,特別是這兩個名詞在Youtube平台上的原理,並探討提升變現能力的策略。

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